Since launching in the summer of 2020, Instagram Reels has become the fastest growing feature on the social media platform. But is it something you should be using for your business? The answer is simple: Yes!

What Is Instagram Reels?
Reels is Instagram’s answer to TikTok. With this in-app tool, you can create and edit fun 15- to 30-second video clips set to music or other audio. Unlike Instagram Stories, which disappear after 24 hours, Instagram Reels appear in your feed, on the Reels tab in your profile, and on Instagram’s Explore page. You can also share them to your Stories.

Why You Should Use Instagram Reels
When used correctly, Instagram Reels can increase engagement, build your community, and even get you more exposure.

4 Ways to Use Instagram Reels for Your Business
Here are some ideas to help you stand out from the crowd with this popular in-app feature.

Showcase Products
Reels can be a fun way to show off products. For example, you can create a step-by-step tutorial on how to make a shake using your favorite or the newest Herbalife Nutrition products. But don’t just make it about you! You can also highlight what your customers are saying and how they use the products, too.

Share Educational Content
Educational content is an excellent way to highlight your expertise. You can share with your followers your top five favorite healthy snacks or four ways to use Protein Baked Goods Mix. Another idea is to create FAQ Reels that answer the most common questions you get asked as an Herbalife Nutrition Independent Distributor.

Share Inspirational Content
Everyone loves a success story! Motivate and inspire your audience with a Reel that shows how you can help them reach their goals.

Make It Personal
Keep it real with Reels! One of the biggest social media trends of 2021 is to create authentic content. Give your audience a glimpse of the person behind the Instagram account, whether that’s sharing something as simple as a funny moment or your morning routine. Get creative, but make sure it’s content that will resonate with your audience.

Before you promote your business on social media, make sure to read our Branding and Advertising guidelines and Selling Herbalife Nutrition Products do’s and don’ts.

Want more social media tips, content ideas and inspiration? Follow Herbalife USA on Instagram and Facebook.